Useful tips & tricks
for the savvy business owner!
Our job as marketers is to reach consumers at every stage of the marketing funnel. Every business's customer journey will look a little different, as will the stages in your marketing funnel. However, there is the common consensus that effective marketing...read more
As marketers, we like to innovate. We are full of ideas and possibilities. But ideas are worthless if they are not executed as they don’t do anything to increase revenue for your business. To execute ideas and increase…read more
Over the years, I’ve worked with many different coaches from all kinds of niches. Small amount of coaches have the perfect sales funnel for bringing leads into their business. Just like a coach, I also own a service-based business…read more
Every. Single. Action you take as a business, should have an ROI (Return On Investment). Especially when you’re starting out, time and money are not resources you have to waste. Ensure you know how to track marketing ROI, before you spend any marketing...read more
So you’ve taken the plunge and invested in an exciting new automation tool to improve your email marketing. Ontraport, ActiveCampaign, or something else – any of these tools will provide you the capabilities to target…read more
Marketing takes time. And just like in sport, good things come to those who are determined and persistent. Athletes don’t become Olympic Gold Medallist overnight. I used to be an athlete, a bodybuilder and I tried running, which didn’t last very long. But I enjoyed...read more