by Milena Vujnic | Jun 16, 2026 | Content Marketing, Email Marketing Automation, Lead Conversion, Online Business Strategies
What is SMS Marketing? To put simply, SMS Marketing is a marketing channel that you can use to send out your marketing campaigns using your contacts’ mobile number. SMS stands for Short Messaging Service. SMS is a powerful way to engage with your leads and... 
by Jovana Vujnic | Apr 3, 2026 | Content Marketing, CRM, Ecommerce, Email Marketing Automation, Lead Conversion
A Retail Express ActiveCampaign integration connects your POS (point-of-sale) with your marketing system. If you use Retail Express for your POS and ActiveCampaign for CRM or automation, there is often a gap between the two systems. As a result, important customer... 
by Jovana Vujnic | Mar 27, 2026 | AI Agents, Content Marketing, Online Business Strategies, PODCAST
On a flight back from New Zealand, I watched the documentary Becoming Led Zeppelin. At first, it felt like a simple music documentary. However, it quickly turned into a lesson about AI in business strategy. The film tells the story of how four musicians — Jimmy Page,... 
by Jovana Vujnic | Mar 6, 2026 | Content Marketing, CRM, Email Marketing Automation, Marketing Numbers
A Sales System Audit is often the step businesses skip before investing in automation. However, before upgrading your CRM, adding AI tools, or building new workflows, you need clarity on where your sales process is leaking revenue. Because automation does not fix... 
by Jovana Vujnic | Dec 5, 2025 | Content Marketing, Email Marketing Automation, Online Business Strategies, Segmentation
Email segmentation seems straightforward enough. You sort your subscribers into groups, send targeted messages, and watch engagement rates climb. Yet many businesses struggle with poor open rates, high unsubscribe numbers, and lackluster conversion despite their best... 
by Milena Vujnic | Jun 20, 2025 | Content Marketing, Ecommerce, Email Marketing Automation, Sales Funnel
From Clicks to Conversions: Turning Your Ecommerce Email Traffic into Sales Email marketing remains one of the most effective channels for ecommerce businesses to drive sales. With average returns of $36 for every $1 spent, email campaigns consistently...