by Jovana Vujnic | Sep 8, 2026 | AI Agents, CRM, Email Marketing Automation, Sales Funnel, Segmentation
If you’ve ever searched for how to integrate Xero Practice Manager with another platform, you may have discovered fairly quickly that it isn’t as simple as connecting standard Xero to Zapier, Make or n8n. We certainly did. We recently developed a Xero Practice Manager... 
by Jovana Vujnic | Jul 30, 2026 | CRM, Lead Conversion, Marketing ROI, Online Business Strategies, Sales Funnel, SMS Marketing Automation
Learn how to use a customer reactivation SMS campaign to drive sales. Discover why personalised SMS outperforms email and social media for re-engaging existing clients. Businesses spend enormous amounts of time trying to get noticed online. Key Takeaways ... 
by Jovana Vujnic | Jun 10, 2026 | CRM, Ecommerce, Email Marketing Automation, Online Business Strategies
A personalised ecommerce experience is one of the most effective ways to turn first-time buyers into repeat customers. When shoppers feel understood and valued, they are far more likely to return and buy again. Getting someone to visit your store once is great. But... 
by Jovana Vujnic | May 14, 2026 | CRM, Lead Conversion, Marketing ROI, Online Business Strategies, PODCAST, Sales Funnel
Most businesses think they have a lead problem. But in many cases, the real issue is something else entirely. The leads are already coming in. They’re just getting lost somewhere between “I’m interested” and “Let’s move forward.” A missed follow-up.A delayed... 
by Jovana Vujnic | May 10, 2026 | CRM, Email Marketing Automation, Marketing ROI, Online Business Strategies, PODCAST, Uncategorized
Decluttering digital marketing systems is one of the fastest ways to reduce overwhelm and improve business performance. Many businesses think they have a capacity problem. In reality, they often have a clutter problem. Too many tools, too many automations, and too... 
by Jovana Vujnic | May 4, 2026 | CRM, Email Marketing Automation
ActiveCampaign backup is one of the most overlooked parts of protecting a business CRM. Most companies assume their data is safe until an account gets hacked, deleted, or corrupted. If your ActiveCampaign account suddenly disappeared, would you be able to recover...