by Jovana Vujnic | Oct 5, 2026 | AI Agents, Email Marketing Automation, Online Business Strategies, PODCAST
Everywhere you look, standard software is adding artificial intelligence. It feels like every business owner is facing massive pressure to “AI-enable” their entire company. From automated sales reps to autonomous customer service agents, the pitch is... 
by Jovana Vujnic | Sep 8, 2026 | AI Agents, CRM, Email Marketing Automation, Sales Funnel, Segmentation
If you’ve ever searched for how to integrate Xero Practice Manager with another platform, you may have discovered fairly quickly that it isn’t as simple as connecting standard Xero to Zapier, Make or n8n. We certainly did. We recently developed a Xero Practice Manager... 
by Jovana Vujnic | Jul 10, 2026 | Email Marketing Automation, Online Business Strategies, Sales Funnel, Segmentation
VIP email campaigns are essential for engaging high-value customers and turning them into long-term brand advocates. These customers spend more, stay longer, and often bring in referrals. Yet many businesses treat them like everyone else. Generic emails do not work... 
by Milena Vujnic | Jun 16, 2026 | Content Marketing, Email Marketing Automation, Lead Conversion, Online Business Strategies
What is SMS Marketing? To put simply, SMS Marketing is a marketing channel that you can use to send out your marketing campaigns using your contacts’ mobile number. SMS stands for Short Messaging Service. SMS is a powerful way to engage with your leads and... 
by Jovana Vujnic | Jun 10, 2026 | CRM, Ecommerce, Email Marketing Automation, Online Business Strategies
A personalised ecommerce experience is one of the most effective ways to turn first-time buyers into repeat customers. When shoppers feel understood and valued, they are far more likely to return and buy again. Getting someone to visit your store once is great. But... 
by Jovana Vujnic | May 10, 2026 | CRM, Email Marketing Automation, Marketing ROI, Online Business Strategies, PODCAST, Uncategorized
Decluttering digital marketing systems is one of the fastest ways to reduce overwhelm and improve business performance. Many businesses think they have a capacity problem. In reality, they often have a clutter problem. Too many tools, too many automations, and too...