by Jovana Vujnic | Jul 30, 2026 | CRM, Lead Conversion, Marketing ROI, Online Business Strategies, Sales Funnel, SMS Marketing Automation
Learn how to use a customer reactivation SMS campaign to drive sales. Discover why personalised SMS outperforms email and social media for re-engaging existing clients. Businesses spend enormous amounts of time trying to get noticed online. Key Takeaways ... 
by Milena Vujnic | Jun 16, 2026 | Content Marketing, Email Marketing Automation, Lead Conversion, Online Business Strategies
What is SMS Marketing? To put simply, SMS Marketing is a marketing channel that you can use to send out your marketing campaigns using your contacts’ mobile number. SMS stands for Short Messaging Service. SMS is a powerful way to engage with your leads and... 
by Jovana Vujnic | May 25, 2026 | Lead Conversion, Online Business Strategies, PODCAST, Sales Funnel
If your business feels slow, messy, or harder than it should be, marketing system clutter is often the real problem. Not lack of leads. Not lack of effort. But too many tools, steps, and automations getting in the way. Most businesses don’t realize it, but marketing... 
by Jovana Vujnic | May 14, 2026 | CRM, Lead Conversion, Marketing ROI, Online Business Strategies, PODCAST, Sales Funnel
Most businesses think they have a lead problem. But in many cases, the real issue is something else entirely. The leads are already coming in. They’re just getting lost somewhere between “I’m interested” and “Let’s move forward.” A missed follow-up.A delayed... 
by Jovana Vujnic | Apr 3, 2026 | Content Marketing, CRM, Ecommerce, Email Marketing Automation, Lead Conversion
A Retail Express ActiveCampaign integration connects your POS (point-of-sale) with your marketing system. If you use Retail Express for your POS and ActiveCampaign for CRM or automation, there is often a gap between the two systems. As a result, important customer... 
by Jovana Vujnic | Oct 15, 2025 | Email Marketing Automation, Lead Conversion, Marketing ROI, Segmentation
Sending the right email at the wrong time can turn even the most interested subscriber away. Timing and frequency are crucial for keeping audiences engaged without overwhelming them. Segmented email campaigns let you tailor messages based on user behaviour,...