by Jovana Vujnic | Mar 6, 2026 | Content Marketing, CRM, Email Marketing Automation, Marketing Numbers
A Sales System Audit is often the step businesses skip before investing in automation. However, before upgrading your CRM, adding AI tools, or building new workflows, you need clarity on where your sales process is leaking revenue. Because automation does not fix... 
by Jovana Vujnic | Feb 15, 2026 | Email Marketing Automation, Marketing Numbers, Marketing ROI, Online Business Strategies, Segmentation
Email marketing still works in this modern era. But here’s the thing—if you’re sending the same message to everyone on your list, you’re leaving money on the table. Not everyone in your audience wants the same thing, or is in the same place in their buying journey.... 
by Milena Vujnic | Jul 1, 2025 | Email Marketing Automation, Ideal Customers, Lead Generation, Marketing Numbers, Segmentation
The Biggest B2B Lead Generation Mistakes & How to Avoid Them Generating leads for business-to-business (B2B) can feel like trying to fill a bucket with holes. No matter how much effort goes in, something always seems to slip through. Companies invest time... 
by Milena Vujnic | Jun 1, 2025 | Content Marketing, Ecommerce, Email Marketing Automation, Marketing Numbers, Marketing ROI, Online Business Strategies
What Is Fashion Marketing? A Beginner’s Guide to the Industry You just launched a fashion brand, or maybe you’re thinking about it. You’ve got a unique vision, designs you believe in, and a solid idea of who your audience might be. But there’s one... 
by Jovana Vujnic | Aug 9, 2021 | Content Marketing, Email Marketing Automation, Lead Conversion, Marketing Numbers, Marketing ROI, PODCAST
Placing our trust in technology giants to help us drive leads and sales will increasingly become more difficult as data collection becomes more scrutinised. We need to start thinking about how to future-proof our digital marketing so that we become immune to any new... 
by Milena Vujnic | Feb 5, 2020 | Content Marketing, Email Marketing Automation, Marketing Numbers, Website Optimisation
We dive deep into what Email Engagement and Website Conversion Rates to track in your business, so you know your marketing is paying off! It’s time to make numbers your best friend in business. When we refer to numbers here, we mean statistics. (More...