by Jovana Vujnic | Aug 9, 2021 | Content Marketing, Email Marketing Automation, Lead Conversion, Marketing Numbers, Marketing ROI, PODCAST
Placing our trust in technology giants to help us drive leads and sales will increasingly become more difficult as data collection becomes more scrutinised. We need to start thinking about how to future-proof our digital marketing so that we become immune to any new... 
by Milena Vujnic | Feb 5, 2020 | Content Marketing, Email Marketing Automation, Marketing Numbers, Website Optimisation
We dive deep into what Email Engagement and Website Conversion Rates to track in your business, so you know your marketing is paying off! It’s time to make numbers your best friend in business. When we refer to numbers here, we mean statistics. (More... 
by Jovana Vujnic | Dec 25, 2017 | Email Marketing Automation, Marketing Numbers, Marketing ROI, Sales Funnel
As marketers, we like to innovate. We are full of ideas and possibilities. But ideas are worthless if they are not executed as they don’t do anything to increase revenue for your business. To execute ideas and increase revenue this year, you have to invest time... 
by Jovana Vujnic | Aug 8, 2017 | Content Marketing, Lead Conversion, Marketing Numbers
Every. Single. Action you take as a business, should have an ROI (Return On Investment). Especially when you’re starting out, time and money are not resources you have to waste. Ensure you know how to track marketing ROI, before you spend any marketing budget on...