by Milena Vujnic | Feb 25, 2022 | Content Marketing, Ecommerce, Email Marketing Automation, Marketing ROI, Online Business Strategies, Sales Funnel
Benefits of Email Marketing: 4 Reasons Why Email Marketing is Important for Your Business Many business owners view email marketing as an expense, rather than an investment. We think that email marketing has reached a point where it is no longer an option, but... 
by Jovana Vujnic | Aug 9, 2021 | Content Marketing, Email Marketing Automation, Lead Conversion, Marketing Numbers, Marketing ROI, PODCAST
Placing our trust in technology giants to help us drive leads and sales will increasingly become more difficult as data collection becomes more scrutinised. We need to start thinking about how to future-proof our digital marketing so that we become immune to any new... 
by Jovana Vujnic | Jul 2, 2021 | Email Marketing Automation, Lead Conversion, Marketing ROI, Online Business Strategies
Apple is planning to upgrade their Mail Privacy Protections with their new iOS15 software update scheduled for later part of 2021. This latest announcement has caused a stir with marketers around the world, who heavily rely on email open rates as a measure of their... 
by Jovana Vujnic | Apr 26, 2021 | Email Marketing Automation, Lead Conversion, Marketing ROI
Many digital marketers refer to newsletters as EDM’s. But what is EDM marketing and why is it important? We try to explain it in layman terms for you here. EDM stands for Electronic Direct Messaging. In other words, you may know it best as “email marketing”. So if... 
by Jovana Vujnic | Mar 26, 2021 | Email Marketing Automation, Marketing ROI, Online Business Strategies, Sales Funnel
Have you ever visited an online shop, which then followed you around Facebook and other channels? Well, this is one example of marketing automation in action. So what is marketing automation and how will it work for your business? Whether you are running... 
by Milena Vujnic | Feb 17, 2021 | Email Marketing Automation, Marketing ROI, Onboarding
Eight Marketing Tasks to Automate Today to Save Time So You Can Focus on Growing Your Empire At Bumper Leads, we live and breathe marketing automation. It’s our jam. But for some of you, I bet the mere thought of the word ‘automation’ makes you break out in...