by Jovana Vujnic | Oct 5, 2026 | AI Agents, Email Marketing Automation, Online Business Strategies, PODCAST
Everywhere you look, standard software is adding artificial intelligence. It feels like every business owner is facing massive pressure to “AI-enable” their entire company. From automated sales reps to autonomous customer service agents, the pitch is... 
by Jovana Vujnic | Jul 30, 2026 | CRM, Lead Conversion, Marketing ROI, Online Business Strategies, Sales Funnel, SMS Marketing Automation
Learn how to use a customer reactivation SMS campaign to drive sales. Discover why personalised SMS outperforms email and social media for re-engaging existing clients. Businesses spend enormous amounts of time trying to get noticed online. Key Takeaways ... 
by Jovana Vujnic | Jul 21, 2026 | AI Agents, Online Business Strategies, PODCAST
AI was supposed to make running a business easier. However, the true competitive edge comes from AI maturity – the degree to which an organization has successfully integrated AI tools into its core business systems rather than using them in isolation. Instead,... 
by Jovana Vujnic | Jul 10, 2026 | Email Marketing Automation, Online Business Strategies, Sales Funnel, Segmentation
VIP email campaigns are essential for engaging high-value customers and turning them into long-term brand advocates. These customers spend more, stay longer, and often bring in referrals. Yet many businesses treat them like everyone else. Generic emails do not work... 
by Jovana Vujnic | Jun 30, 2026 | Online Business Strategies, Sales Funnel, SMS Marketing Automation
SMS Sender ID Australia: What Businesses Must Do Before 1 July 2026 SMS Sender ID Australia rules are changing from 1 July 2026. If your business sends appointment reminders, marketing campaigns, delivery notifications, customer updates or two-factor authentication... 
by Milena Vujnic | Jun 16, 2026 | Content Marketing, Email Marketing Automation, Lead Conversion, Online Business Strategies
What is SMS Marketing? To put simply, SMS Marketing is a marketing channel that you can use to send out your marketing campaigns using your contacts’ mobile number. SMS stands for Short Messaging Service. SMS is a powerful way to engage with your leads and...