by Jovana Vujnic | Sep 8, 2026 | AI Agents, CRM, Email Marketing Automation, Sales Funnel, Segmentation
If you’ve ever searched for how to integrate Xero Practice Manager with another platform, you may have discovered fairly quickly that it isn’t as simple as connecting standard Xero to Zapier, Make or n8n. We certainly did. We recently developed a Xero Practice Manager... 
by Jovana Vujnic | Jul 30, 2026 | CRM, Lead Conversion, Marketing ROI, Online Business Strategies, Sales Funnel, SMS Marketing Automation
Learn how to use a customer reactivation SMS campaign to drive sales. Discover why personalised SMS outperforms email and social media for re-engaging existing clients. Businesses spend enormous amounts of time trying to get noticed online. Key Takeaways ... 
by Jovana Vujnic | Jul 10, 2026 | Email Marketing Automation, Online Business Strategies, Sales Funnel, Segmentation
VIP email campaigns are essential for engaging high-value customers and turning them into long-term brand advocates. These customers spend more, stay longer, and often bring in referrals. Yet many businesses treat them like everyone else. Generic emails do not work... 
by Jovana Vujnic | Jun 30, 2026 | Online Business Strategies, Sales Funnel, SMS Marketing Automation
SMS Sender ID Australia: What Businesses Must Do Before 1 July 2026 SMS Sender ID Australia rules are changing from 1 July 2026. If your business sends appointment reminders, marketing campaigns, delivery notifications, customer updates or two-factor authentication... 
by Jovana Vujnic | Jun 2, 2026 | AI Agents, Online Business Strategies, PODCAST, Sales Funnel
Most businesses think AI will solve their efficiency problems. But when systems are disconnected and workflows are messy, that’s often one of the biggest reasons why AI fails in business. Instead of improving operations, AI can end up amplifying existing problems like... 
by Jovana Vujnic | May 25, 2026 | Lead Conversion, Online Business Strategies, PODCAST, Sales Funnel
If your business feels slow, messy, or harder than it should be, marketing system clutter is often the real problem. Not lack of leads. Not lack of effort. But too many tools, steps, and automations getting in the way. Most businesses don’t realize it, but marketing...