Content marketing is a unique marketing technique that is focused on created and distributing valuable and relevant content to attract a specific target audience – with the ultimate goal to drive profitable customer action.
Examples of content marketing include publishing educational articles, videos, e-books, or hosting webinars that answer questions your target audience has.
How to Successfully Promote Your Webinar Using Email Marketing
In this post, we talk about how email marketing can help you promote your new webinar and how you can use it to gain new customers and grow your business!
4 Reasons Why Email Marketing is Important
In this post, we’re going to discover what makes email marketing an integral part of your overall marketing strategy. We’ll look at the top reasons why email marketing is beneficial for the growth of your business.
Should You Outsource Digital Marketing or Keep It In-house?
Should you consider digital marketing outsourcing or keep it in-house? How to have a great partnership with your digital marketing agency? Can...
Marketing Tips with Franziska Iseli and Julia Brun from Basic Bananas
We’re chatting with Julia and Franziska from Basic Bananas about marketing and branding for small business owners. Don’t miss this episode!
Black Friday Email Marketing: How to Get Customers to Come Back After Black Friday
Black Friday and email marketing go well together. Today we show you how to bring your customers back long AFTER the sales rush of Black Friday is over! Click to read more.
3 Ways to Increase Conversion Rates with Automated Emails
In this post, we share the 3 ways you can get people clicking on your emails and the links inside the emails. You can apply these when you’re sending one-off emails eg newsletters as well as when sending automated emails eg welcome sequence.