Content marketing is a unique marketing technique that is focused on created and distributing valuable and relevant content to attract a specific target audience – with the ultimate goal to drive profitable customer action.
Examples of content marketing include publishing educational articles, videos, e-books, or hosting webinars that answer questions your target audience has.
Learn the simple formula and discover how tracking your lead conversion rate can guide data-driven decisions, helping you boost revenue and make informed marketing choices. Click to read more.
Black Friday and email marketing go well together. Today we show you how to bring your customers back long AFTER the sales rush of Black Friday is over! Click to read more.
Crafting newsletters is a time-consuming process, and it’s disheartening when your efforts end up in Spam folders. In our latest post, discover five common mistakes jeopardising your email deliverability. From easy content fixes to a touch of technical know-how, we’ve got your solutions covered with actionable tips.
Master the art of persuasive email writing using the 6 Principles of Persuasion: Reciprocity, Scarcity, Authority, Consistency, Likability, and Social Proof. Discover how these powerful principles can elevate your email marketing game.
Coming up with good content is hard work – even for the most experienced copywriters. ChatGPT and AI can help, but it can also be time consuming to find words to instruct it to give you the right content for your brand. In this post, you will learn how to prompt your AI tool to generate personalized content for your business.
In this post, we talk about how email marketing can help you promote your new webinar and how you can use it to gain new customers and grow your business!