Content Marketing
Content marketing is a unique marketing technique that is focused on created and distributing valuable and relevant content to attract a specific target audience – with the ultimate goal to drive profitable customer action.
Examples of content marketing include publishing educational articles, videos, e-books, or hosting webinars that answer questions your target audience has.
Mastering Email Content Using Cialdini’s 6 Principles of Persuasion
Master the art of persuasive email writing using the 6 Principles of Persuasion: Reciprocity, Scarcity, Authority, Consistency, Likability, and Social Proof. Discover how these powerful principles can elevate your email marketing game.
Mastering ChatGPT Prompts for Content Creation
Coming up with good content is hard work – even for the most experienced copywriters. ChatGPT and AI can help, but it can also be time consuming to find words to instruct it to give you the right content for your brand. In this post, you will learn how to prompt your AI tool to generate personalized content for your business.
How to Successfully Promote Your Webinar Using Email Marketing
In this post, we talk about how email marketing can help you promote your new webinar and how you can use it to gain new customers and grow your business!
4 Reasons Why Email Marketing is Important
In this post, we’re going to discover what makes email marketing an integral part of your overall marketing strategy. We’ll look at the top reasons why email marketing is beneficial for the growth of your business.
Should You Outsource Digital Marketing or Keep It In-house?
Should you consider digital marketing outsourcing or keep it in-house? How to have a great partnership with your digital marketing agency? Can...
Marketing Tips with Franziska Iseli and Julia Brun from Basic Bananas
We’re chatting with Julia and Franziska from Basic Bananas about marketing and branding for small business owners. Don’t miss this episode!