Email Marketing Automation
Are you looking to scale and grow your business using online tools but don’t know where to start? Are you frustrated when it comes to software apps and struggling to find time to learn how they all work together? Would you like someone to do this for you while you focus on doing the FUN things in your business?
Email marketing automation is an affordable and efficient way to tackle these problems, bringing in high-quality leads and running seamlessly in the background while you get to focus on the parts of your business that you love!
What is email marketing automation?
Marketing automation is a system that helps collect leads using pre-designed follow-up sequences that are automatically programmed to be delivered at the right time to your customers.
If you have a full-time employee in your business constantly following up with leads, you may be spending a lot of unnecessary time and money on something that could easily be automated. With the right tools, you could even replace them!
Email marketing automation is also a great way to segment your customers and create unique relationships with each group. All customers are NOT alike, so segmenting them allows you to have a personalised strategy and build authentic connections.
How does email marketing automation work?
Marketing Automation doesn’t just happen by itself. Even after you select the right software, you still need to figure out how your sales process looks and what your overall marketing strategy is.
It all starts with your business vision and strategy overview.
Marketing automation is widely used as an online tactic – you create a high-converting lead magnet and take your customer through a journey online.
How email marketing automation helps your business
Did you know that 95% of your online traffic leaves your website without making any purchasing decisions? They may be your buyer but perhaps aren’t ready to buy from you straight away. This means that if you had a physical store, you would end up CLOSING UP SHOP.
Time to STOP customer leakage.
So, before all your customers leak out of your shop, we can help you implement sophisticated sales funnels and automation techniques that help guide your customer from a curious prospect to a raving fan!
Here’s a great example of why you need to collect online traffic:
Imagine your Google Analytics tells you that you have 1,000 visits per month to your website. Assume that you have 1% of inquiries coming through your website. This means 10 enquiries per month.
Let’s now multiply this over 12 months, this equals 120 enquiries per year.
What about the 99% of customers who don’t make any enquiries?
These people have visited your website but haven’t made a purchase. You could easily convert 5% of this traffic into “warm leads” by offering something enticing for them to do business with you.
That’s 49 extra potential leads PER MONTH who you could be developing a relationship with, which works out to be 594 extra leads per year!
Can you see why Marketing Automation can be a powerful ally in your business?
Capturing leads is also a much better marketing option than paying for advertising every time you need to find more customers!
You now have YOUR audience, who want to hear more from you.
It is also a much better option if you’re looking to Google-proof your business. You can think of Google like a huge Shopping mall landlord, who can at any time decide to shut your store, reduce the footprint of your store or change your location to fit another higher-paying tenant (pay per click fees can increase every day).
The same goes for Facebook.
Relying on Facebook or Google every time you need a steady flow of customers doesn’t set you up well long-term. While both platforms are EXCELLENT in getting you traffic, they do not necessarily have your best interests at heart.
Fun Fact – The Origins of CRM
Before anyone invented the term CRM (Customer Relationship Management), Tiffany & Co., the famous luxury jewellery shop, had been collecting individual purchase data from their customers and used this information to market to a segment of well-heeled customers since 1956. In 2000, they introduced a customer data application to match customers to specific store locations and purchase patterns (Luxury Retail Management, 2012).
This is nothing new! What’s new about this is that today’s technology has made this more affordable for small businesses and much easier to maintain. You don’t need expensive mainframe systems to support enterprise level software anymore. Thank goodness for the cloud!
Fun Fact – The Origins of CRM
Before anyone invented the term CRM (Customer Relationship Management), Tiffany & Co., the famous luxury jewellery shop, had been collecting individual purchase data from their customers and used this information to market to a segment of well-heeled customers since 1956. In 2000, they introduced a customer data application to match customers to specific store locations and purchase patterns (Luxury Retail Management, 2012).
This is nothing new! What’s new about this is that today’s technology has made this more affordable for small businesses and much easier to maintain. You don’t need expensive mainframe systems to support enterprise level software anymore. Thank goodness for the cloud!
Is email marketing automation right for me?
If you find yourself asking the following questions, then email marketing automation may be a good choice for you and your business:
- How can I get a steady flow of new AND qualified leads?
- How can I get more time in my day?
- How can I scale and grow my business effortlessly?
Unfortunately, marketing automation can become quite overwhelming. To make the most out of it while running your company seamlessly, you need to have:
- A LOT of perseverance
- Patience
- A good bottle of whiskey – I prefer the Japanese kind
- More of your precious time
- Cash-flow
- A good brain for learning acronyms that you probably won’t need – tags, segments, IFTTT, HTML, iFrame, Form, etc.
We get it – system overwhelm can take over and before you know it, you’re learning yet another tool in the hope it will help you grow your business.
Well, guess what? There are 1000’s of tools out there! Are you going to learn all of them? All while you’re running your business?
Let’s end this once and for all! Time for you to change how you do business forever using smart marketing tactics.
So, How can we work together?
Our mission in business is to help business owners build marketing growth systems to drive sales and business success.
We know there are people at various stages in their business with ad-hoc ways of managing their customers’ journeys.
We are all about putting your customers in the centre of the universe. We will guide you in designing your very own sales funnel to make sure your customer experience is enriched and never compromised.
From the moment they visit your website through to the sale, your customers will have the best experience on this planet!
We do this by:
- Working with you 1-on-1 on defining your ultimate Sales and Marketing Funnels for your business
- Creating your very own CUSTOMER BLUEPRINT.
- Building and optimising your sales funnel and setting it on AUTOPILOT. This will continue to generate leads for you – even while you sleep!
Requirements to book this session
- You could be looking to start a business or have worked with at least 5 clients
- You have a website. If not, you’re planning to have one – we can use our session to ensure you optimise it for lead generation
- You’re an easy-going & friendly action hero who likes to kick butt
If you’re interested, you can get in touch with our friendly team to apply! Once we review your application, we will discuss with you what is required to get started, how much it will cost, and how you can book for our 1st date (cupcakes may be included)!
Sound like you?
THEN LET’S ROCK’N’ROLL!
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