How To Learn Marketing Automation For Your Business

Have you signed up to a marketing automation platform and are looking to learn the best way to optimize it for your business? Are you looking to find great resources to learn the skills required to successfully build sales funnels?

Most of our clients that we help deploy marketing automation solutions for, be it for retail or service based businesses, often feel overwhelmed with the amount of effort required to navigate their new platform. It’s a steep learning curve.

As consultants, we’ve helped hundreds of businesses, of various sizes, face the same challenges. Their marketing departments are familiar with all the social media platforms, or their SEO team is great at handling Google algorithms, but marketing automation as a function, is fairly new to the digital marketing world, which leaves most business owners or marketing managers struggling to acquire necessary skills to work with these platforms.

Are There Any Online Courses Where You Can Learn Marketing Automation Skills?

Most software companies struggle to keep their users engaged, and this includes marketing automation platforms. They have an enormous challenge to ensure you’re getting the most value out of these platforms, and will often provide hands-on onboarding and or virtual workshops and various Facebook Groups so users can engage with their product and hopefully remain a user forever.

There are plenty of self-paced courses that you can find online, particularly on websites like Udemy as well as some that are specific for each platform. Universities don’t “teach” marketing automation skills, and most people think website developers, or coders can utilize their own skill sets. Marketing automation does require some understanding of systems and coding, but you don’t have to learn how to code in order to become great at marketing automation.

Once the hurdle of finding your perfect CRM or marketing automation software is overcome, you’ll face another problem – how do I use this thing?

We’ve met self-taught clients who often come to us as they feel frustrated since the learning curve can be huge to overcome. I liken this to building websites – you can do this yourself, and you can leverage templates, but you still need to have a creative brain, and wear a system-thinking hat on your head, so you can create your own sales and marketing funnels in order to connect the dots and make the system work for your business. And if it’s your first time building a sales funnel then you’re most likely going to go through a lot of trial and error before you find what works.

Which brings me to the point below.

What if you hire a consultant to help you?

Sometimes it’s easy to outsource to a professional who understands how your sales and marketing systems work with various technologies so you can really optimize the platform.
At the end of the day, you’re not in the business of solving technological puzzles – you just want to create your products and serve your clients the best way you can.

Depending on the budget, outsourcing to an agency like us can be expensive for small business owners.

Surprisingly, even some CRM platforms tend to charge for personal onboarding which can be in thousands of dollars and could take 6 months. This doesn’t include implementation. Mostly, you’re left alone to work out the system yourself.

Some clever platforms have decided to niche down to specific industries, such as Klaviyo or Omnisend for ecommerce and Customer.io for SaaS.

You’re not alone. We recognise that implementation is a real challenge, we see it with our clients all the time. Whether you’re a seasoned developer or a marketer, you will struggle with how to segment leads and customers, deciding on what messages to send them, deciding on the best timing for messages or choosing the right method or channel, and tracking all your sales and marketing activities.

Sounds like there is a real need for a tech unicorn who can magically do this for you?

Wouldn’t it be nice to have a tech unicorn aka marketing automation consultant set this all up for you which will save you a lot of time? When you’re ready to hire someone to help you create winning sales funnels, click here to reach out to us. This is what we do, day in and day out and we’ll be glad to help you out.

Marketing Automation Training for Business Owners and Marketers

Whether you’re running a business or an agency, you’re a marketer and you will need to know how to capture, nurture and convert leads into customers.

At our agency, we offer paid 1:1 training for 3 hrs with all of our clients, but most of our clients like to outsource all the hard work of thinking about their sales funnels, which is why we have developed our own 6-step framework called The Bumper Blueprint, focused on simplifying and automating your sales and marketing systems, the fastest way possible.

For our ecommerce clients, we have an online retail marketing automation course that you can do at your own pace, following our framework with our guidance. You can also join our Facebook Group called Marketing Automation Made Simple here, if you’d like to continue your learning – we know that every month there is going to be some algorithm change or a new feature introduced or a new marketing strategy to help you grow your business online, so we like to get involved with our clients to help them solve these problems.

If you’re an ecommerce business, and you want coaching and training from experienced marketing automation experts, you can join our waitlist here.

We will be launching more courses for our service based businesses and SaaS providers so stay tuned.

Another great way to learn online is to listen to Podcasts. We have a podcast that is dedicated to marketing automation – you can check it out here.

You Can Learn Marketing Automation With Experts, It Will Make Your Life Easier

As a mentor of mine says, it is not the paintbrush that makes the painter, it is the painter that creates a masterpiece – and the brush is just a tool. You can buy the most expensive paint brush, but that won’t make you a Picasso.

This is the same analogy I like to apply when it comes to marketing automation technologies and solutions that you want to implement in your business.

You can do this yourself, which will take time and patience.
Or, you can outsource it to a marketing automation company to help you get there faster.

With so many options, it can be difficult to navigate. We can help you out – feel free to reach out to one of our marketing automation experts here.