So, you’ve worked hard at developing your sales funnel and you’re generating high-quality leads – congratulations! What happens next? While it may be tempting to sit back and relax knowing you’ve done your best to generate leads and refine the customer journey, the work’s not over yet! The next step is to start converting these prospects into customers – preferably, loyal customers!
THIS IS WHERE LEAD CONVERSION COMES IN.
What is Lead Conversion & How Does It Work?
A conversion happens when a lead (someone who is interested in your product or service) becomes a paying customer. Generating leads matters, but it’s crucial to have a conversion strategy to increase lead conversion. True conversion occurs when you have successfully generated revenue from your marketing efforts, not just when someone has called your business or filled out a contact form. A lead conversion strategy will turn your website visitors into more qualified leads. Qualified leads will have similar traits to previous prospects, they should have the right title and budget authority with a serious need and interest.
It’s important to look for ways to improve your lead conversion rate by practising lead nurturing, setting higher standards for lead quality, capturing the right lead information and more. Lead Conversion Metrics help you evaluate how successful your marketing is in helping you to achieve your goals.
To become a customer, your lead will have to filter all the way through your Sales Funnel. They will have become aware of your business, have done some initial research, engaged with your website and/or social media profiles, and have decided to buy what you’re selling.
Understanding your sales pipeline is important to boost conversions. This includes learning about your sales team, and understanding lead conversion metrics and lead generation strategy.
So, how do you make that happen? What’s the magic formula that turns someone who’s “just browsing” into a paying customer?
There are many strategies you can implement to help make this happen and increase the number of people who follow through on their final purchasing decision.
Some common lead conversion strategies include lead nurturing, lead scoring, lead qualification, and more.
If you’re looking to increase lead conversions and start seeing better results from your marketing, it’s important to focus on improving your lead conversion strategy. With the right plan in place, you can turn even the most lukewarm prospect into a customer.
How to Convert More Leads
The team at Bumper Leads are experts in increasing your conversion rate of leads into customers. When you work with us, we’ll help you design an effective sales funnel, refine each stage in the customer journey, and automate your process so that you can take a step back and focus on other parts of your business. Our goal is to help you create opportunities so your incoming leads become paying customers.
Some of the ways we help your business convert more leads include:
- Designing an online marketing strategy blueprint
- Helping you design high-end landing pages to capture more leads
- Segmenting leads with marketing automation so you can convert more of them into clients
(Find out how our ActiveCampaign Consultants can help you with marketing automation)
- Implementing an automated sales process
- Helping you integrate tools such as WordPress, WooCommerce, Shopify and Big Commerce in the buying process
- Monitoring your campaign, conducting tests, tweaking and optimising where necessary
You likely spend 5-15 percent of your gross revenues on marketing, with the goal of giving your sales team (or sales and marketing teams) the best quality leads possible.
HOW THE LEAD CONVERSION PROCESS HELPS GROW YOUR BUSINESS
It’s no secret that a business can’t operate without successful sales and conversions. Capturing leads is only the first part of the puzzle. Having a good lead conversion system is key to bringing these customers in and keeping them around. It also sets you up well long-term, as you’ll have a solid strategy in place that you can rely on.
If you’re looking to grow your business, then lead conversion is an important part of the process. With our help, we can help you develop a strategy that works for your business and helps you increase sales and profits over time. So why wait? Contact us today to learn more about how we can boost lead conversions for
You might have a marketing team, but until you grasp the buyer’s journey, you won’t be able to fully nurture leads to increase sales.
Some of the ways automating your lead conversion can grow your business include:
- Helping to reduce marketing and staffing costs while increasing business revenue
- Helping you bring in HIGH-QUALITY customers that will want to stick around
- Helping you increase brand awareness through targeted email campaigns
- Turning these loyal customers into promoters who recommend your business to potential customers such as friends, family and colleagues
- Allowing you to take a step back and focus on growing other areas of the business
At Bumper Leads, we help you to automate the conversion process so that you can work comfortably knowing you’ve got a great system in action. It’s about more than simply increasing conversion metrics. All your incoming leads can become loyal clients. You don’t need to hire sales reps to do this. Find out how we can help by booking a strategy meeting with us.
STRATEGIES TO CONVERT LEADS INTO CUSTOMERS
There are a whole bunch of lead conversion strategies out there that have been tried and tested. It’s important to note, however, that this isn’t necessarily a one-size-fits-all approach. Every business is unique and different strategies will work best to convert different audiences. You might have a marketing process in place already. Your existing customers and processes are a window into what is working and what isn’t.
We work closely with all our clients to understand their businesses inside out. This way, we have a deep understanding of which strategies will work best for each business, so you save both time and money by only using the most appropriate tactics.
Forget about hiring another sales representative, our strategy will boost your lead conversion rate, leverage social proof and reduce your costs. SCHEDULE A CONSULTATION WITH US TODAY and let’s get started on growing your business!
SOME POPULAR LEAD CONVERSION TECHNIQUES INCLUDE:
- Using high-quality landing pages
- Building great online content
- Ramping up your social media presence
- Delivering stellar email marketing campaigns
(Find out how our ActiveCampaign Consultants can help you with email marketing campaigns)
- Adding chatbots to the website
- Making offers that your customers simply can’t refuse
- Including customer testimonials on your website and social media
- Using clear calls to action
- Sending a follow up email for “sitting” carts
- Adding a countdown timer to sales and special offers
- Automating your lead conversion process
Do you have a low lead conversion rate? Here’s how we can help
The lead conversion experts at Bumper Leads can help you create and implement a useful strategy that’s unique to your business. In our initial session, we’ll get to understand your business, your ideal customer, what processes you currently have in place, and how we can best move forward. We use all the relevant content and get familiar with your marketing channels and your audience. This way, all the valuable information is channelled in the right direction. After our initial session together, we’ll provide you with a clear strategy to help you automate, systemise and future-proof your business. Quality leads are easier to come by when you work with the right team.
If you’re looking to increase your lead conversion rate, Bumper Leads can help. We specialize in creating and implementing custom strategies that are unique to your business. In our initial session, we’ll get to understand your business, your ideal customer, what processes you currently have in place, and how we can best move forward. With this valuable information, we can create a strategy that’s tailored specifically for you and your audience. Contact us today to get started!
What Is Lead Generation and How Does It Work
When it comes to digital marketing, we’ve seen our fair share of various different lead generation tactics online. Some can be perceived to be quite...
How to Turn Leads Into Sales
Wondering how to turn leads into sales? You're not alone - 80% of prospects will say No, before they say yes! In B2B sales, cold calling seems to...
3 Ways to Increase Conversion Rates with Automated Emails
In this post, we share the 3 ways you can get people clicking on your emails and the links inside the emails. You can apply these when you’re sending one-off emails eg newsletters as well as when sending automated emails eg welcome sequence.