Setting up your business online isn’t a ‘set and forget’ process. Simply having up a website and occasionally posting to your social media profiles won’t do much when it comes to bringing in new customers and continuing to ‘wow’ the ones you already have.
To truly make your online presence shine, you need to set up a solid online business strategy. Having a plan helps you to create the right kind of content, bring in the right kind of leads and work with the right kind of customers – helping your business grow in exactly the right direction!
What is an online business strategy?
An online business strategy is any plan you have in place to boost your online presence. A strong marketing strategy will take into account your industry, your goals and your target market. There are many approaches you can take to execute this strategy depending on your business and your goals.
Some common online business marketing strategies include:
- Web design
- SEO (Search Engine Optimisation)
- Content marketing
- Email marketing
- Marketing automation
At Bumper Leads, we specialise in using technology to bridge the gap between sales and marketing. We do this by focusing on automation, integrating your CRM (Customer Relationship Management) software with other sales and marketing software to streamline the process. This saves you time, money and energy as the marketing process will be automated, allowing you to focus on other areas of your business.
How online business strategies grow your business
Having a clear online marketing strategy helps you clarify exactly who you are as a business, where you sit within your industry, who your target audience is and how you can reach those customers. Ultimately, this clarity helps you reach the right kind of customers and convert them using high-quality, targeted marketing strategies.
We get that coming up with an effective online business strategy can seem overwhelming, especially when you don’t know where to start! When you meet with Bumper Leads, we can help you come up with the right online marketing strategy for your business by walking you through the process step by step. We’ve worked with businesses of all shapes and sizes, from all sorts of industries. This allows us to come to our first discovery meeting equipped with the skills and knowledge we need to help your business thrive!
Here are some of the ways we’ll help you come up with the perfect, curated marketing strategy for your business
Take a deep dive into who you are
The first step is to get to know as much about you and your business as we can. We’ll look at your current sales, marketing, product and launch strategies, and analyse how they’re working for you. From here, we’ll be able to refine your process so that you’re targeting the right customers, the right way.
We’ll also look at all the data about who your customers are, where they’re coming from, and what kind of content they’re drawn to. This helps us determine the best approach when it comes to lead generation and customer segmentation, as well as giving us some helpful insights as to how you can best use your CRM software and other technology.
Simplify the process
We understand that analysing data is not everyone’s cup of tea! That’s why we take all this valuable information and use it as a basis for creating a clean, simple and effective marketing process. This includes clarifying the buyer’s journey, working on cross-selling and up-selling techniques, and making sure there are strategies in place to keep your current customers sticking around.
Connect & automate everything
Once we’ve come up with some effective online business strategies, the icing on the cake is that we’ll get it all automated for you! Marketing automation is a huge time-saver, which is why this step is not to be missed. It means that you’re staying front of mind for your current and prospective customers, without having to manually reach out every time.
How we can help
The online business marketing experts at Bumper Leads can help you create and implement a useful strategy that’s unique to your business. We’re passionate about helping you achieve your goals as a business, and watching you experience all those wins.
Book an initial session with us today and we’ll provide you with a clear strategy to help you automate, systemise and future-proof your business.
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