Welcome back to the Marketing Automation Made Simple podcast! I’m here, as always, to help make marketing and automation less stressful. Let’s face it, the business world is already filled with enough chaos. If we want to stand out and attract more customers, it’s crucial to keep our strategies simple and human.
In this episode, I’m thrilled to welcome a guest who truly excels in blending simplicity with smart strategy: Jason Van Orden. I’ve admired Jason’s work since 2014, and he has been instrumental in helping coaches, consultants, and thought leaders expand their businesses for over two decades. Jason has taken a keen interest in using AI in a way that enriches rather than diminishes your brand’s authenticity.
Meeting Jason Van Orden
Since my early days of commuting to work and tuning into the Internet Business Mastery Podcast, Jason’s insights have been a guiding light. He’s been at the forefront of internet marketing’s evolution and in our conversation, he shares his journey from being a software engineer to becoming a growth strategist. His knack for applying marketing acumen across varying fields, including real estate and podcasting, is truly inspiring.
Jason’s approach to AI is akin to having a virtual business advisor—tailored to understand your business goals and unique voice. He underscores that scaling your business shouldn’t mean losing your voice or facing burnout. AI, when used thoughtfully, allows you to do more with less effort, like having your own Jarvis from Iron Man right in your home office.
AI’s Role in Business Strategy
Jason shared how his customized AI advisor assists him across various facets of his business, from content creation and repurposing to sales outreach. He uses AI to brainstorm, strategize, and even engage in market research, emphasizing that AI is not about replacing your voice but enhancing it. For those apprehensive about embracing AI, Jason provides practical advice to start small, like using AI for customer research to understand the outcomes your clients seek.
He shares a fascinating example from his client base—an artist who successfully harnessed AI to overcome creative block and complete a book project. By setting up an AI advisor named Anne, she was able to organize her thoughts, reference past content, and finally publish her book with the added benefit of securing a top publisher and gaining beta readers. This is a brilliant demonstration of AI assisting in amplifying human potential without overshadowing it.
Starting Small with AI
For consultants and coaches looking to dip their toes into the AI waters without getting overwhelmed, Jason suggests focusing on specific, manageable tasks—like developing an understanding of your client’s needs and challenges through AI-driven research. By leveraging AI thoughtfully, you can unlock time to focus on what truly matters, whether that’s strategic planning, client interactions, or creative pursuits.
Join the Conversation
If you’re as inspired as I was by Jason’s insights and eager to learn more about integrating AI into your business, I highly recommend checking out his workshop. You can find it on his website or get more info from our podcast’s show notes. Plus, I have something special for you!
You can listen to the full episode with Jason Van Orden on YouTube [here] and on Spotify [here].
Thank you for tuning in to another episode of Marketing Automation Made Simple. Let’s continue to leverage these innovative tools while staying true to our distinctive voices. Until next time!
Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.
Here are 3 ways we can help you grow your business:
1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: Instagram, Facebook, LinkedIn, X. You can also tune into our Podcast on Spotify – Marketing Automation Made Simple.
2. Done-With-You Training – With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at bumperleads.com if you’re interested in setting up your sales and marketing system in house, with our guidance.
3. The Bumper Blueprint™– Work with me and my team privately Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you’re a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training.
Further Reading
The Buyer Orbit: The Future of Sales in 2025 and Beyond
Mastering ChatGPT Prompts for Content Creation
Email Segmentation vs Personalisation: What’s the Key Distinction in Strategy?
Sales Funnel Process for Coaches Made Simple: Expert Advice
Jovana Vujnic
Head Honcho | Marketing Automation Expert | Evil Twin Sister
Jovana is the Founder of Bumper Leads - a marketing automation agency that helps businesses simplify and automate their sales and marketing systems to help them save time and money.
She is a former body builder turned fast food junkie turned automation geek.
When she is not watching Cobra Kai on Netflix, she shares interesting marketing advice on our podcast called The Bumper Blueprint Podcast (formerly Marketing Automation Made Simple). This is where she helps overwhelmed business owners build smart marketing growth systems so they feel excited and in control of growing their businesses.
You can always follow her on social media to see what she's up to.