ActiveCampaign Leap Day Extravaganza Event - Bumper Leads

In this episode of the Marketing Automation Made Simple podcast, Jovana explores the topic of time and how to make more of it in our personal and business lives. With the extra day in February due to it being a leap year, the question arises: What can we do with this bonus time?

Jovana is joined by Jeff Rohrs, the VP of Brand Marketing at ActiveCampaign, an Intelligent Marketing Automation Provider, to discuss the concept of time and how marketing automation can help save time, money, and scale businesses faster.

Jeff shares the inspiration behind ActiveCampaign’s upcoming FREE global virtual event, “Leap Day 2024: Make More Time.”

The event aims to bring together technology companies, speakers, and experts to discuss strategies for being more efficient, productive, and effective in managing time. With over 29 hours of content, the event will cover various topics related to time management, automation, and leveraging technology to maximize productivity.

Listeners will learn about the power of automation in reclaiming time and putting it back into their businesses or personal lives. Jeff highlights the importance of partnerships and integrations, showcasing ActiveCampaign’s platform as a tool that can help businesses save time and increase profitability.

He also mentions the rise of fractional CMOs and the potential for small businesses to leverage consulting and agency partnerships to optimize their marketing efforts.

Throughout the episode, Jovana and Jeff discuss the challenges faced by small business owners in finding time for marketing and other important tasks. They emphasize the need for balance and finding personal hobbies and activities that bring joy and relaxation. Jeff shares his passion for beekeeping and the lessons he has learned from this hobby, including the importance of remaining calm in chaotic situations.

To learn more about ActiveCampaign’s “Leap Day 2024: Make More Time” event and register for free, visit

Don’t miss out on this opportunity to join the conversation and discover new ways to make more time in your personal and business life. Register now for “Leap Day 2024: Make More Time” and take the first step towards unlocking the power of marketing automation with ActiveCampaign.

Tune into the Spotify Show now


00:00:24 – Leap Year: An Extra Day in February

00:01:56 – The Quirkiness of Leap Years and Making Time

00:03:30 – Utilizing Time Zones for a 29-Hour Event

00:09:49 – Rand Fishkin’s Chill Work Philosophy

00:11:25 – Four-Day Work Week Discussion

00:13:49 – Fractional CMOs and Time Management Research

00:14:53 – Agency and Client Relationship Dynamics

00:17:09 – Finding Work-Life Balance

00:23:50 – Music and Time-Themed Spotify Mixtape – Tune into Spotify Father Time’s Leap Day Mixtape Here

00:25:15 – Beekeeping and Marketing



Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.


Here are 3 ways we can help you grow your business:


1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠, X. You can also tune into our Podcast on Spotify – Marketing Automation Made Simple.


2. Done-With-You Training – With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at if you’re interested in setting up your sales and marketing system in house, with our guidance.


3. The Bumper Blueprint™– Work with me and my team privately Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you’re a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training.


Further Reading


What is Sales Funnel in Digital Marketing

Top 5 Things AI Can Do For Your Business

Mastering ChatGPT Prompts for Content Creation

How to Automate an Online Sales Funnel



Jovana Vujnic

Jovana Vujnic

Head Honcho | Marketing Automation Expert | Evil Twin Sister


Jovana is the Founder of Bumper Leads - a marketing automation agency that helps businesses simplify and automate their sales and marketing systems to help them save time and money.

She is a former body builder turned fast food junkie turned automation geek.

When she is not watching Cobra Kai on Netflix, she shares interesting marketing advice on our podcast called Marketing Automation Made Simple. This is where she helps overwhelmed business owners build smart marketing growth systems so they feel excited and in control of growing their businesses.

You can always follow her on social media to see what she's up to.

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