The Future of Marketing Automation: AI and Segmentation - Bumper Leads

Are you using tags, lists, or custom fields in your CRM? Have you ever wondered which one is better? And what does the future look like for marketing automation and how does AI play a role in this space?

Today’s guest needs no introduction – Chris L. Davis is a great friend of mine who is a host of a popular podcast called ⁠All Systems Go! Podcast⁠. Chris is also the Founder of In this episode, Chris shares insights on automation, AI and segmentation, catering to agency owners, automation builders, experts, and non-techie business owners alike.

Here’s what we discuss:

[00:02:06] Segmentation explained in layman terms.
[00:10:22] What is a successful business segmentation.
[00:18:35] Using segmentation to amplify success.
[00:22:45] The impact of AI in marketing.
[00:25:04] AI in Marketing Automation Industry.
[00:30:14] Seth Godin’s thoughts on AI
[00:34:03] Segmentation in marketing automation.
[00:37:15] Tags vs. Fields – which one is better for data gathering

Chris L. Davis Bio

Chris L. Davis is one of the most highly sought after marketing automation consultant and advisor in the industry. With a unique background in electrical engineering and leadership roles at major startups like Leadpages and ActiveCampaign, Chris has helped numerous startup companies raise a collective of over $157 million in capital. Combining his technical and marketing expertise, he developed a systematic approach to building automated marketing systems inside of businesses to maintain a lean operational footprint while experiencing enterprise level revenue scale. Passionate about empowering marketers, Chris created a membership community that serves as an ever-growing online resource, equipping digital marketers with the tools and techniques they need to automate the marketing of any business effectively.

You can follow Chris Davis on LinkedIn here

To view the mentioned resource – click ⁠here⁠.

Our favourite quote

“Segmentation is personalized communication at scale” – Chris L. Davis



Key Takeaways from this episode:


  • Segmentation Simplified: Chris broke down segmentation into layman’s terms, comparing it to creating a group chat on your phone for specific contacts rather than messaging everyone. This approach ensures that communication is relevant and targeted.


  • The Value of Segmentation: We explored how segmentation isn’t just about excluding contacts but finding the ‘golden nuggets’ within your database to amplify business growth. Chris shared examples of how proper segmentation can transform a business’s revenue by focusing on the most engaged customers.


  • Segmentation Challenges: The fear of missing out on potential sales by over-segmenting was addressed, highlighting the importance of testing and understanding the performance of different segments.


  • AI in Marketing Automation: The conversation touched on the role of AI in marketing automation, with Chris expressing optimism about AI’s potential to improve reporting and segmentation. However, he cautioned that AI should be managed responsibly and not left to operate without human oversight.


  • Tags vs. Custom Fields: Chris provided a fresh perspective on using tags and custom fields, advising that tags should be temporary while fields are forever. He emphasized the importance of using fields for data you want to rely on over time, making it easier to migrate and manage.



Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.


Here are 3 ways we can help you grow your business:


1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠, X. You can also tune into our Podcast on Spotify – Marketing Automation Made Simple.


2. Done-With-You Training – With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at if you’re interested in setting up your sales and marketing system in house, with our guidance.


3. The Bumper Blueprint™– Work with me and my team privately Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you’re a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training.


Further Reading


Exploring Zapier AI and Automation with Reid Robinson

Top 5 Things AI Can Do For Your Business

Mastering ChatGPT Prompts for Content Creation

How to Automate an Online Sales Funnel

Shawn Herring: Marketing Automation and AI Shift for Small Businesses



Jovana Vujnic

Jovana Vujnic

Head Honcho | Marketing Automation Expert | Evil Twin Sister


Jovana is the Founder of Bumper Leads - a marketing automation agency that helps businesses simplify and automate their sales and marketing systems to help them save time and money.

She is a former body builder turned fast food junkie turned automation geek.

When she is not watching Cobra Kai on Netflix, she shares interesting marketing advice on our podcast called Marketing Automation Made Simple. This is where she helps overwhelmed business owners build smart marketing growth systems so they feel excited and in control of growing their businesses.

You can always follow her on social media to see what she's up to.

Share This