What Tony Robbins’ AI Voice Twin Can Teach You About Scaling Your Business

If you’re a business owner who’s ever wished you could clone yourself to take more sales calls, answer client questions, or handle onboarding – this might be the most exciting thing you read all year.

In a recent episode of Marketing Automation Made Simple, I spoke with Arman Assadi, founder of Steno.ai, the tech company behind Tony Robbins’ official AI voice twin.

Yes, that Tony Robbins.

Our guest is Arman Assadi who is the Founder and CEO of Steno.ai, where he builds AI digital twins trained on expert knowledge to convert, engage, and drive revenue. A former Googler and seasoned entrepreneur, he was featured on the cover of Foundr Magazine for leading 13 product launches to 7+ figures. He also co-hosts Alfalfa, a top 50 Business News podcast.

Imagine a fully trained, AI-powered voice agent that sounds just like Tony – and coaches people through real challenges using his exact tone, language, and energy. It’s not a gimmick. It’s the future of customer connection, and small businesses can start using it now.

Here’s what we learned—and how this breakthrough tech can work for your business, too.

What Is a Voice Agent (in Plain English)?

According to Arman, a voice agent is like combining a chatbot, a sales rep, and your best onboarding manager into one seamless AI-powered experience – delivered via real-time voice.

It can:

Answer questions intelligently
Remember past conversations
Personalize interactions
Trigger actions (like booking calls or sending links)

Unlike traditional chatbots that follow rigid scripts, voice agents adapt in real-time. They sound human. They think like humans. And they can operate 24/7, in any time zone, in any language.

Hint: You can test out our Voice Agent Jess on the website in the chatbox below. She is also our virtual receptionist too answering phonecalls for anyone that calls our landline.

Why Tony Robbins Built an AI Twin (and What It Means for You)

Tony Robbins uses his AI twin to scale personal coaching at a level that simply isn’t possible for one human – even one with a huge team. His digital voice coach greets users by name, remembers past conversations, and pushes them toward results.

The results? People feel genuinely seen and supported – at scale.

Here’s the part that matters for small business owners: you can do this, too. You don’t need Tony Robbins’ budget. You just need content, a clear use case, and the right partner.

Practical Ways Small Businesses Are Using Voice Agents Right Now

1. AI Sales Reps

Qualify leads on your website
Answer FAQs instantly
Hand off warm leads to your calendar

2. AI Customer Support

Reduce the back-and-forth emails
Handle common troubleshooting issues
Respond in multiple languages

3. AI Digital Products

Create a paid AI “coach” trained on your course content
Offer a new revenue stream without more 1:1 time

At Bumper Leads, we’re already implementing a version of this internally – and the impact is immediate. Faster responses, fewer missed leads, and happier prospects.

Is This Stuff Expensive?

Surprisingly, no.

At the time of recording, Steno.ai starts at just $500/month – with no setup fee. For context, that’s less than the cost of hiring a junior assistant. And it scales effortlessly.

Need to support leads across time zones? Done.

Want to make sales while you sleep? Covered.

Want to deliver coaching without burning out? Let’s go.

How to Get Started

If you’re curious but unsure, here’s a simple plan to explore voice agents for your business:

1. Identify a bottleneck.
What’s costing you time or opportunities? Lead gen? Sales calls? Support?

2. Start with content you already have.
Your existing website, podcast episodes, or FAQs can train your agent.

3. Keep it simple.
Launch with one use case, one goal, and scale from there.

Final Thoughts from Arman

“Most business owners misunderstand what AI can really do,” Arman shared.

“They think it’s just ChatGPT. But it’s not. It’s a full infrastructure that can transform how you engage, convert, and retain customers – automatically.”

Want Help Building Your Own Marketing Growth System?

At Bumper Leads, we help you combine smart automation with real human connection—so you can fall in love with your business again.

Ready to simplify your marketing? Send us a message here or chat with Jess

Or get started with one of our free tools:

30 Ways to Boost Sales with Marketing Automation (Free Download)

Join our Marketing Automation Made Simple Course Waitlist

—

🎧 Want more?
Listen to the full conversation on Spotify or your favourite streamining platform.

Watch on YouTube as well

Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

Here are 3 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: ⁠⁠⁠⁠Instagram⁠⁠⁠⁠, ⁠⁠⁠⁠Facebook⁠⁠⁠⁠, ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠, ⁠⁠X. You can also tune into our Podcast on Spotify – Marketing Automation Made Simple.

2. Done-With-You Training – With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at bumperleads.com if you’re interested in setting up your sales and marketing system in house, with our guidance.

3. The Bumper Blueprint™– Work with me and my team privately Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you’re a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training.