What's Next For Mailchimp? Adam Anger, Chief Sales Officer at Intuit Mailchimp Explains - Bumper Leads

I’m excited to close off this season with a company that we’ve all grown up with. Everyone of us would’ve used their platform to kickstart our careers in digital marketing or if you’re a business owner, who has a website, you would’ve seen their logo everywhere online and used their platform to automate your first marketing email.

My guest today is Adam Anger, who is the Chief Sales Officer and Head of International at Intuit Mailchimp.

Mailchimp is a brand that has inspired many of us and it continues to surprise us. With the recent acquisition by Intuit, Mailchimp will be expanding their offering to serve more small and mid-sized business by integrating with Intuit product suite. Think Quickbooks Online and Mailchimp Deep
Data integration. Exciting!

I’ve met Adam Anger here in Melbourne, Australia as they are also expanding offices globally and are looking to partner with more savvy digital marketers and help more small businesses thrive.

GUEST BIO

Adam Anger, Chief Sales Officer and Head of International, Intuit Mailchimp

Adam Anger is the Chief Sales Officer and Head of International at Intuit Mailchimp, the #1 email marketing and automation platform, where he’s responsible for revenue growth and global expansion. He leads the sales, customer onboarding and education, and international teams that empower small and mid-size businesses (SMBs) to grow and better serve their customers. Adam joined Mailchimp from Google where he was Managing Director of Google Customer Solutions and led teams responsible for helping SMBs grow with Google Ads.

Before Google, Adam spent more than 20 years at Microsoft, most recently as the General Manager of their Asia Pacific Consumer Online business. Prior to that, he held various marketing, sales, and general management roles in Asia, Europe, and at Microsoft’s global headquarters in Seattle, Washington.

Adam serves on the Board of Directors of a consumer products company, Or Tea™, and also on the Alumni Board of Governors of the Ross School of Business. Adam graduated from the Ross School of Business at the University of Michigan and currently resides in New York City.

I’m excited to dive into this episode!

Timestamp:

[00:01:22] Adam’s Background and The Future of Mailchimp
[00:05:27] Email marketing and AI evolution with Intuit Product Suites
[00:10:02] Email marketing renaissance
[00:15:18] AI-powered customer segmentation
[00:16:22] Email marketing and Gen AI
[00:20:13] MailChimp’s Global Expansion and Partnership program
[00:25:43] MailChimp’s endless future

Tune into Spotify to listen now – here

Intuit Mailchimp Event in London and Sydney is called From Here, To There and you can register ⁠here⁠

Agencies looking to partner with Intuit Mailchimp?

Check out their Partner Program ⁠here ⁠to learn more

Connect with Adam Anger on ⁠LinkedIn here

 

Key Highlights from What’s Next For Mailchimp Episode:

 

Intuit Acquisition: Adam discussed how Mailchimp is expanding its offerings by integrating with Intuit’s product suite, including QuickBooks Online. This integration aims to provide deep data insights and a more comprehensive service suite for businesses.

 

Global Expansion: Mailchimp is not just enhancing its product but also expanding its global footprint, with new offices and partnerships worldwide, including in Melbourne, Australia.

 

AI and Personalization: A significant focus for Mailchimp is leveraging AI to offer hyper-personalized marketing solutions. Adam highlighted how AI is being used to auto-generate customer segments and assist in creating more effective marketing content, particularly email subject lines.

 

Future Roadmap: Looking ahead, Mailchimp aims to be part of a larger business suite that addresses comprehensive business needs — from financial management with QuickBooks to advanced marketing strategies powered by AI.

 

Partnership Opportunities: Adam also touched on the enhanced partnership program at Mailchimp, which offers competitive terms and collaborative opportunities for digital marketing agencies.

 


Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

 

Here are 3 ways we can help you grow your business:

 

1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠, X. You can also tune into our Podcast on Spotify – Marketing Automation Made Simple.

 

2. Done-With-You Training – With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at bumperleads.com if you’re interested in setting up your sales and marketing system in house, with our guidance.

 

3. The Bumper Blueprint™– Work with me and my team privately Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you’re a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training.

 

Further Reading

 

The Role of Content Marketing in Sales Funnel Optimisation

Top 5 Things AI Can Do For Your Business

Mastering ChatGPT Prompts for Content Creation

Lead Generation: Driving Business Forward

Shawn Herring: Marketing Automation and AI Shift for Small Businesses

 

 

Jovana Vujnic

Jovana Vujnic

Head Honcho | Marketing Automation Expert | Evil Twin Sister

 

Jovana is the Founder of Bumper Leads - a marketing automation agency that helps businesses simplify and automate their sales and marketing systems to help them save time and money.

She is a former body builder turned fast food junkie turned automation geek.

When she is not watching Cobra Kai on Netflix, she shares interesting marketing advice on our podcast called Marketing Automation Made Simple. This is where she helps overwhelmed business owners build smart marketing growth systems so they feel excited and in control of growing their businesses.

You can always follow her on social media to see what she's up to.

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