RETAILER WITH A WHOLESALE ARM
%
Revenue growth
3 hrs
a day saved
%
Email list growth
The problem
Although this online soap retailer had a wholesale arm to their business, they came to us without any wholesale sales nurture process.
Their many outreach and follow up communications were done manually, which was a full-time job within itself!
Although the client had tried to set up some technology to help them with these tasks themselves, nothing was working.
They had been going back and forth with their marketing automation platform Help Desk, and had signed up to some online courses, but they were making little progress and feeling more confused than ever.
They finally decided to look for an expert. Simple tasks were taking way too long, and they were completely overwhelmed by their technology. It was supposed to be making their lives better… but it was just an extra headache. There were always issues whether website related or automation related. Enough was enough!
The solution
We built a wholesale nurture process from scratch, designed to perfectly fit their business needs. In our new automated system, all new enquiries are captured into the CRM and followed up with automatically, saving them hours of manual work every day. We also built automations to send top up reminders based on their wholesale client’s order volumes on autopilot.
On their retail side, we installed a new lead capture form with a juicy freebie offer.
We optimised their abandoned cart email sequence, and created 66 new automations to nurture both the wholesale and retail side of their business.
The result
Streamlining the client’s wholesale work has saved around 3 hours a day on manual work required to follow up with stockists.
The client is able to work on their business, focusing on growth-related tasks such as interviewing new staff members, planning their marketing campaigns, and focusing on advertising to grow their customer base.
Additionally, our automations and improvements have increased the client’s overall annual revenue by 30%.
The client now makes more money by working smart not hard. There is a huge benefit to any retailer who is looking to merge both retail and wholesale departments together using marketing automation.
Store Revenue without automations
40% list size growth in one year
$95,000 extra revenue from automations and campaigns
RETAILER lost $1K IN sales, recovered in first month
The problem
This ecommerce client came to us with no automations set up to help drive sales and reduce manual work in their business. As a result they weren’t generating their revenue potential, and were spending their days bogged down in low value tasks instead of focusing on growth activities.
The solution
We set up a completely new Abandoned Cart automation in Active Campaign to capture more missed purchase opportunities.
The result
Just one month after working with us, this new abandoned cart sequence had recovered just under $1k in revenue on autopilot. The best part? It will continue to work hands-free, catching thousands of dollars in what was previously lost revenue.
$1k in lost sales recovered in the first month
Rebranding wasn't performing
Advanced segmenting
Optimised flows
SMS marketing
The problem
An Australian beauty and skincare brand had recently been through a rebranding process and signed up to Klaviyo. But their few funnels just weren’t performing. They needed a fix, and quickly because they were losing potential revenue every day.
They also wanted to have a better way to segment their leads and customers, so they could send more personalised emails based on their customer’s interests to drive higher sales.
The solution
The owners of the business purchased their customised Bumper Blueprint and learned just how many opportunities they were missing. Based on our findings, we quickly got to work by fixing up their existing flows and optimising their funnels using split testing and advanced strategies.
We also introduced a multistep segmentation form to collect more data about their leads, and created birthday specific funnels, automated surveys and follow ups with existing customers, and more. We also introduced SMS marketing which took off like a rocket!
The result
Thanks to our changes, their email optin rates are now well above the industry average. Open rates are better too, having increased from 21% to 28%, which translates to an extra 1,200 more subscribers opening every email. You can bet that’s making a big difference to their bottom line!
More leads are flowing through
