NOT FOR PROFIT - Bumper Leads


Improved communications system = boosted email open rates - A CASE STUDY


from 11% to 45%

Boosted email open rates 

The problem

This not for profit client had launched a movie that was so successful, they needed a quick scalable solution to grow. Their database increased 1,000% due to this launch but their email open rates were decreasing. Their database was 1,000,000 contacts and they needed a way to segment and communicate with them appropriately.

The client already had an email marketing platform which was serving two businesses – the movie and their main website; but most of the database subscribers weren’t segmented and so messages were mixed and not personalised.

Their email open rates were hovering around 11-15%. On a 1 million subscriber list, that meant they were only reaching 150,000 of their subscribers at best. We knew we could boost this number and help them reach more people.

The solution

The Bumper Blueprint helped the client gain clarity on the opportunities they were missing out on. We factored in future strategic objectives such as a planned new movie launch and licensing agreements, and strategised more opportunities to introduce more automations that were personalised based on subscribers’ interests.

We introduced more consistent ways to send emails, changed the design of the newsletters so they can be legible on all devices, and trained their team on how to use their new marketing system.

The result

The immediate change was clear as their open rates increased from 11-15% to a solid range of 35-45%. We also had great success working with the client’s advertising agency team to help them grow their database with retargeting.

1000% sales success in the new online world - A Case Study

The problem

One of Australia’s leading retailers of second-hand clothes and household goods had to shut its stores during the pandemic. If they were to stay alive, they needed to pivot to an online model – fast.

Fairly new to the ecom world and with a new custom built website, they needed to find a great marketing automation solution to help them scale their brand beyond their brick-and-mortar storefronts.

The solution

The company’s large marketing department needed some guidance on how to navigate the world of marketing automation. Our Bumper Blueprint helped clarify how to separate retail buyers from donors or volunteers; and most importantly how to nurture each group so that their brand stays front of mind.

We integrated their new marketing automation system to work with their highly customized website, which then fed into complex enterprise level POS systems. We developed a robust email marketing system, with weekly specials on each day of the week representing a unique offering, driven by the ‘one-off’ nature of their goods.

The result

Now different segments such as donors and volunteers have a nurturing funnel which wasn’t something that they imagined initially could work. Also, newsletters that previously had to be updated manually are now automated so that each weekly special now runs as a part of the sales process rather than a weekly manual campaign.

Each automation generates 1,000% in sales. A pretty good return, if you ask us!

Are You Ready To Get Started? Here’s How!

If you want to start generating more leads and sales on autopilot, save time and money on marketing that isn’t working, and start feeling excited about your business again.

The first step is to order your marketing and growth plan:

The Bumper Blueprint.

Here’s how it works –

Step 1. Analyse

The Bumper Leads team will analyse your website and marketing from top to tail.

We’ll assess the gaps where you’re missing opportunities to generate more revenue, and design an actionable roadmap to dramatically improve your results.

Step 2. Present

Our Head Honcho Jovana will then present our findings to you via Zoom, going step by step through the opportunities we found, and how to take action on them.

The session usually runs for 2-3 hours, and is recorded so you can review it as many times as you like with your business partners or team. You’ll also receive the presentation slides to keep.

Step 3. Action

You’ll walk away from our whiteboard session with clear strategies for getting more time, money, and freedom out of your business.

If you choose to have us implement your done-for-you funnel at this point, it will take around 10 weeks. If not, you’ll still walk away with a clear and highly actionable path to your business goals.

Sounds good? Great!

Book your personalised Bumper Blueprint using the link below. You’ll be taken to our booking form where you can make your payment and schedule your presentation call.

** To get the most out of a Bumper Blueprint, it’s best that you’ve been in business for at least 1 year and have some online traffic.