Improved email open rates - A CASE STUDY
from 5.44% to 46.30%
Improved email open rates
A luxury surf holiday provider was having email deliverability problems that were stopping them from reaching their full audience. With just a 5.44% open rate and click rate of just 0.88%, we knew that there was something significant strangling their communications. And it was costing them thousands in lost revenue.
After reviewing their Active Campaign system settings and past sending data, we isolated several key issues including incomplete DKIM setup and incorrect campaign protocols. The client had also not been maintaining their list hygiene and were sending emails to subscribers that had not engaged with them for over a year. Which was damaging their sending reputation and sending their emails straight to the spam box!
After fixing their setup issues and installing proper segmenting and campaign sending protocols, we improved their open rate dramatically – from 5.44% to a whopping 46.30%.
Their click rates improved as well from 0.88% to 3.24%. An incredible result we were all very excited to see!