ActiveCampaign vs HubSpot: Which Marketing Automation Platform is Right for Your Business? - Bumper Leads

ActiveCampaign vs HubSpot Comparison


As a business owner, you understand the importance of efficiently managing your marketing efforts. With the ever-evolving digital landscape, it can be challenging to keep up with the constant demands of reaching and engaging with potential customers. This is where marketing automation platforms come in. They provide businesses with the tools and strategies needed to automate and streamline their marketing processes, saving time and resources while driving results. However, with so many options available, it can be overwhelming to choose the right platform for your business. In this article, we will delve into two popular marketing automation platforms, ActiveCampaign and HubSpot, and compare their features, pricing, and overall suitability for different types of businesses. By the end, you will be equipped with the necessary insights to make an informed decision on which platform best suits the unique needs of your business.


Top Features Snapshot – ActiveCampaign vs HubSpot


ActiveCampaign vs HubSpot


User Interface: ActiveCampaign vs HubSpot


A quick user interface comparison to get a look and feel for the tools.

Forms Interface

HubSpot FormsActiveCampaign_Forms


Automation Interface

 HubSpot workflowActiveCampaign Automation


Overall, HubSpot has a more modern user interface compared to ActiveCampaign, however ActiveCampaign has a more robust functionality.

Both tools are leaders in innovating with HubSpot soon introducing a ‘Commerce’ feature that will allow business owners to create Invoices and receive payment through the platform. Also, ActiveCampaign has introduced AI to assist biz owners in creating automations and has recently done an overhaul of their email designer and form builder making it more modern.

And now let’s explore these features in a bit more detail.


Compare features to find best fit.


When choosing between ActiveCampaign and HubSpot for your marketing automation needs, it is essential to compare the features offered by each platform to determine which one is the best fit for your business. Consider what specific functionalities are important to you, such as email marketing, lead scoring, CRM integration, or social media management. Assessing these features will help you identify which platform aligns with your business goals and can effectively support your marketing strategies. Additionally, take into account the scalability and flexibility of each platform, as your business needs may evolve and require a more robust solution in the future. By thoroughly comparing the features of ActiveCampaign and HubSpot, you can make an informed decision and choose the marketing automation platform that best suits your unique business requirements.


Consider budget and goals first.


When evaluating between ActiveCampaign and HubSpot for your marketing automation needs, it is crucial to prioritize your budget and goals. Start by determining the financial resources you are willing to allocate towards your marketing efforts. Consider the pricing plans offered by both platforms and evaluate which one aligns with your budgetary constraints. Simultaneously, assess your business goals and objectives. Are you aiming to increase lead generation, improve customer engagement, or streamline your marketing processes? Understanding your goals will help you pinpoint the platform that offers the features and capabilities necessary to achieve those objectives. By considering your budget and goals first, you can make a more informed decision and select the marketing automation platform that best supports your business’s unique needs and aspirations.

Pricing can often change, so we recommend checking out ActiveCampaign and HubSpot pricing pages for up-to-date information.


Evaluate integrations and user experience.


As you continue to evaluate ActiveCampaign and HubSpot as potential marketing automation platforms for your business, it’s important to dive deeper into two critical aspects: integrations and user experience. Integration capabilities are crucial as they determine how well the platform can seamlessly integrate with your existing tools and systems. Look for a platform that offers a wide range of integrations with popular CRM systems, email marketing tools, analytics platforms, and other software that your business relies on. This will ensure smooth data flow and a cohesive workflow across your marketing operations.

Additionally, consider the user experience of each platform. Evaluate how intuitive and user-friendly the interface is, as this will impact the ease of use and adoption by your team. Look for features such as drag-and-drop builders, customisable dashboards, and clear navigation that can simplify your marketing tasks and streamline your workflow. Luckily, both platforms have the drag-and-drop capability on their email and form builders.

Reading user reviews and demos can provide valuable insights into the user experience and help you gauge if the platform aligns with your team’s skillset and preferences.

By thoroughly evaluating integrations and user experience, you can ensure that the marketing automation platform you choose will seamlessly integrate with your existing tools and provide an intuitive interface that empowers your team to effectively execute your marketing strategies.

We are particularly impressed with the HubSpot onboarding experience. Follow the prompts to get your email marketing fully set up.

HubSpot migration


Analyse customer support and training options for both ActiveCampaign and HubSpot.


When analysing customer support and training options for ActiveCampaign and HubSpot, it’s essential to consider the resources and assistance available to ensure a smooth experience with the platform. Take the time to explore the customer support channels offered by both platforms, such as email, live chat, or phone support. Look for prompt response times and knowledgeable support representatives who can address any issues or questions that may arise during your usage of the platform.

In addition to customer support, evaluate the training options provided by ActiveCampaign and HubSpot. Look for platforms that offer comprehensive documentation, tutorials, and educational resources like videos and webinars to help you and your team get up to speed with the platform efficiently. Whether you prefer self-paced learning or personalised training sessions, having access to various training materials can empower you to maximise the capabilities of the marketing automation software.

Keep in mind that excellent customer support and robust training options are crucial for a successful implementation and utilisation of any marketing automation platform. By carefully examining these aspects, you can make an informed decision about which platform, ActiveCampaign or HubSpot, is the right fit for your business.


Take advantage of free trials.


When choosing between ActiveCampaign and HubSpot, it’s important to make the most of the opportunities they offer. One such opportunity is taking advantage of free trials. Both platforms typically have free trial periods that allow you to explore and test their features before committing to a subscription. This gives you the chance to see firsthand how each platform works, evaluate their user interfaces, and determine which one aligns better with your business needs. During the trial period, be sure to test out the specific features and functionalities that are crucial for your marketing automation strategy. By utilizing these free trials effectively, you can make an informed decision on whether ActiveCampaign or HubSpot is the right marketing automation platform for your business.

Now that you have explored the differences between ActiveCampaign and HubSpot, it’s time to make a decision for your business. Remember to consider your specific needs and goals, as well as your budget, when choosing a marketing automation platform.

Both ActiveCampaign and HubSpot offer impressive features and capabilities that can help you streamline and improve your marketing efforts. So, take your time and choose the platform that best aligns with your business and its unique needs.

With the right marketing automation platform, you can elevate your marketing strategies and drive success for your business. If you’re reading this post and still feel stuck on choosing the best marketing automation platform for you, then please don’t hesitate to reach out to us anytime. We do marketing automation every day and we’re happy to help you.


Table Comparison – ActiveCampaign vs HubSpot


PricingHigher pricing tiers, suitable for larger businesses. Offers a free CRM.More cost-effective plans, making it suitable for small to mid-sized businesses.
Email MarketingRobust email marketing capabilities with drag-and-drop editor, A/B testing, and analytics.Powerful email marketing tools with automation, segmentation, and personalization options.
AutomationAdvanced automation workflows, ideal for complex marketing and sales processes.Intuitive automation builder with a visual editor, suitable for various automation needs.
CRM IntegrationNative CRM with features for sales, marketing, and customer service.Integrated CRM system for a unified view of customer interactions.
Lead ScoringIncludes lead scoring to prioritize and identify potential customers.Dynamic lead scoring system based on user behavior and interactions.
Sales ToolsComprehensive sales tools, including pipeline management, quoting, and eSignature.Sales-focused features with deal tracking, lead assignment, and contact management.
Customer SupportHelpdesk and ticketing system for customer support.Offers customer support automation and ticketing features for issue resolution.
E-commerce IntegrationIntegrates with major e-commerce platforms for seamless sales and marketing.E-commerce automation, abandoned cart emails, and integration with popular platforms.
Analytics and ReportingRobust analytics with customizable dashboards for performance monitoring.In-depth analytics and reporting tools for tracking email, automation, and sales metrics.
Ease of UseUser-friendly interface, suitable for beginners.Intuitive interface with drag-and-drop functionality, making it easy to navigate.
Community and SupportStrong community support and extensive knowledge base.Active community and comprehensive support resources, including live chat.





Remember that the best choice depends on the specific needs and scale of your business. HubSpot may be preferable for larger enterprises with complex needs, while ActiveCampaign is often favoured by smaller businesses for its affordability and feature set. We do recommend signing up to both platform for a month to test it out properly and get a feel for how it will serve your business. The objective of marketing automation platforms is to save you time. So what are some marketing tasks you could start automating to save time in either HubSpot or ActiveCampaign? How about testing out forms so you can gather info on new prospects joining your mailing list.

All in all, HubSpot and ActiveCampaign are not the only platforms that do sales and marketing automation. There are many more out there that you could explore. If you’re still stuck on choosing the right platform for your business then I think we should chat. Reach out to us today!

When you’re ready to scale your business and talk sales funnels, simply click here to book a chat with us directly.



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Milena Vujnic

Milena Vujnic

eCommerce Strategist at Bumper Leads


Milena loves helping small business owners grow their business through smart systems and automations.

Milena lives in Adelaide, Australia with her Chileno husband and her best friend Netflix. She suffers from mild email OCD, ie hates small font and cluttered newsletters. Milena is on a mission to make online business a less confusing place for a business owner.

She loves anything podcasting, eCommerce and is honoured to be supporting clients all over the world with her coaching.

You can follow Milena on Twitter (@MilenaTheGreat)


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