Our Done-For-You Sales Funnels

• Advanced segmenting • Optimised flows • SMS marketing

The problem

An Australian beauty and skincare brand had recently been through a rebranding process and signed up to Klaviyo. But their few funnels weren’t performing. They also wanted to have a better way to segment their leads and customers, so they could send more personalised emails based on their customer’s interests to drive higher sales.

The solution

The owners of the business purchased their customised Bumper Blueprint and learned just how many opportunities they were missing. Based on their Blueprint findings, we quickly got to work by fixing up their existing flows. We introduced a multistep segmentation form to collect more data about their leads, and created birthday specific funnels, automated survey and follow ups with existing customers, and more. We also introduced SMS marketing which took off like a rocket!

From a clunky outdated platform to a sleek automated marketing solution

The problem

Owners of a mechanical engineering repair business was going through an ISO1000 process, and wanted to have a seamless way to integrate a marketing automation solution with their existing business. They had tried to set it up on their own before realising how overwhelming it can be. Although quite tech savvy, the company needed strategy and direction.

The solution

One of the standout things we noticed during their personalised Bumper Blueprint session was that the business wasn’t using the best platform for its needs. We migrated them from their old CRM to a better and more agile platform. Then we implemented a whole marketing automation solution that has transformed their business. Which included new ways to capture walk-in leads, something they had no clear process for doing before.

Improved email open rates from 5.44% to 46.30%

The problem

A luxury surf holiday provider was having email deliverability problems that were stopping them from reaching their full audience. With just a 5.44% open rate and click rate of just 0.88%, we knew that there was something significant strangling their communications. And it was costing them thousands in lost revenue.

The solution

After reviewing their Active Campaign system settings and past sending data, we isolated several key issues including incomplete DKIM setup and incorrect campaign protocols. They also had not been maintaining their list hygiene and were sending to subscribers that had not engaged with them for over a year. Which was damaging their sending reputation and sending their emails straight to the spam box!

The result

After fixing their setup issues and installing proper segmenting and campaign sending protocols, we improved their open rate dramatically – from 5.44% to a whopping 46.30%. Their click rates improved as well from 0.88% to 3.24%. An incredible result we were all very excited to see!

Integrated marketing and a 500% increase in event registrations

The problem

A large online training provider needed an agile, scalable system that could help them deliver a gold standard training experience to their students as they grew. Having had an unsuccessful partnership with a previous consultant who wasn’t up to standard before coming to us, they were under the pump to get up and running. They hired us to help them roll out a solution in less than 4 weeks, train their sales teams and offer them ongoing support.

The solution

During their personalised Bumper Blueprint workshop, we identified the technology they needed to be using, and how it needed to be used to reach their business goals. We integrated WordPress, Acuity and Active Campaign, as well as SMS messaging and automated email marketing to keep their classes full of paying students.

The result

We’ve been supporting this online training provider since 2018 and continue to do so. We are their marketing automation partner, offering ongoing advice they continue to profit from. For example, one change we suggested they make to their email timings resulted in a 500% increase in event registrations.

1000% sales success in the new online world

The problem

One of Australia’s leading retailers of second-hand clothes and household goods had to shut its stores during the pandemic. If they were to stay alive, they needed to pivot to an online model – fast. Fairly new to the ecom world and with a new custom built website, they needed to find a great marketing automation solution to help them scale their brand beyond their brick-and-mortar storefronts.

The solution

The company’s large marketing department needed some guidance on how to navigate the world of marketing automation. Our Bumper Blueprint helped clarify how to separate retail buyers from donors or volunteers; and most importantly how to nurture each group so that their brand stays front of mind.

We integrated their new marketing automation system to work with their highly customized website, which then fed into complex enterprise level POS systems. We developed a robust email marketing system, with weekly specials on each day of the week representing a unique offering, driven by the ‘one-off’ nature of their goods.

The result

Now different segments such as donors and volunteers have a nurturing funnel which wasn’t something that they imagined initially could work. Also, newsletters that previously had to be updated manually are now automated so that each weekly special now runs as a part of the sales process rather than a weekly manual campaign. Each automation generates 1000% in sales.

An instant boost in user engagement and revenue

The problem

An online Will creation and management platform came to us with a churn problem to solve. Although they had been in business for 9 years, they had never put a marketing automation system in place. So they were finding that user drop-off was significant due to lack of follow-up and reminders to users to keep their Will up to date. They needed a system to segment their users and stay front-of-mind to bring users back to the platform regularly.

The solution

After running a Bumper Blueprint workshop, we found that the most pressing importance was for the business to reduce churn by segmenting leads and sending them timely messages. We implemented automated messaging to show users how to use the platform and encourage them to complete the Will creation process. We worked with Zoho CRM and merged their sales and marketing automations together to include ongoing personalised touchpoints as well.

The result

The business has seen an instant boost in their user engagement on their platform, with more sales and annual renewals than ever before. They are also now able to upsell different products offered through their large partners, further adding to their revenue.

Bespoke sales funnels and less manual work

The problem

A mortgage broker consulting business came to us overwhelmed by manual tasks. Their CRM’s native integration with ActiveCampaign had stopped working, so they were sending out newsletters manually to clients using Mailchimp. This was getting too hard to manage as they were very busy! So their goal was to simplify everything so they could help more clients without working harder.

The solution

Together we workshopped and implemented individual sales funnels for each broker to help them convert more leads into clients with less manual work. We also streamlined their technology, integrating a new CRM without having to upgrade or increase their monthly technology costs. This eliminated a need for Mailchimp since their new CRM can handle both. They were super thrilled and have more time than ever before to focus on what matters most. We’re currently working on replicating our solution to all of their brokers, which is going to further transform their business.